About Swanstant

Swanstant was founded to bring strategic clarity at the intersection of economic and environmental performance. With deep quantitative and qualitative insights and proprietary benchmarks, we help leaders navigate complexity and act with confidence.

Our Team and Partners

We believe in the power of partnerships to solve complex challenges. By working in collaboration with leading experts in their respective fields, we can develop solutions that are unique, tailored, and high impact for you.

Francois Souchet in a suit holding a microphone, speaking gesturally, in a black and white image.
  • Founder & Managing Director of Swanstant

    Francois is a sustainability advisor and mentor with over a decade experience in strengthening organisations using circular economy and sustainability. He initiated and led Make Fashion Circular at the Ellen MacArthur Foundation between 2018 and 2021, establishing it as a truly disruptive force within the fashion industry, championing circularity.

    Since January 2024, Francois has set-up Swanstant, the intelligence and insight partner to fashion and consumer businesses that helps them sharpen strategy, benchmark performance, and align economic and environmental outcomes

    A thought leader in the fashion and circular economy space, Francois previously helped BPCM, the global strategic consulting & communications agency, venture in the Impact Consulting space.

    Francois is a mentor to emerging brands with the British Fashion Council, an advisor to Fiiba, a biomaterial innovator and serves on the expert panel of the Sustainable Manufacturing and Environmental Pollution Programme.

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Black and white portrait of a Eugene Riconneaus.
  • Expert Partner of Swanstant

    Founder of E.R.CREATION and Creative Director of ER SOULIER, has partnered with Swanstant as a Circular Design and Creative Strategist. With a stellar career managing impactful design initiatives and collaborating with renowned brands such as Carlsberg, Supreme, Dr. Martens, BMW, and more, Eugène seamlessly merges desirability and sustainability in fashion, F&B and automotive projects.

    As the Chief Creative Officer at E.R.CREATION STUDIO, he specializes in sustainability product launches and creative strategies. Eugène's commitment to sustainable design, coupled with a unique artistic perspective, positions him as a catalyst for positive change in circular economy and sustainability. His impressive accolades, including recognition by MoMA, underscore his invaluable contribution to innovation and sustainability.

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Black and white portrait of Ian Banks.
  • Expert Partner of Swanstant

    Ian is a freelance editor and writer of reports on sustainability for private companies, NGOs, and international organisations. He is partnering with Swanstant on insights and narrative development.

    Ian was editorial lead of the Ellen MacArthur Foundation until 2022, overseeing the publication of >20 groundbreaking reports on the circular economy. He was previously a researcher at McKinsey, focussing on climate change and providing analysis for projects on strategy, regulation, and finance. His background is in economics.


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